Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction.

Albert Einstein



Let’s cut the jargon and the mystery. Strategy is not complex. It is about listening to what clients have to say, being very clear about the issues that you face, asking simple questions and making some hard choices. Then, it’s about getting your people to support your decisions and to turn them into action and results. When things that worked before don’t any more, then it’s about finding new ways to do them, or new things entirely.

However beautiful the strategy, one should occasionally look at the results ….

Sir Winston Churchill