Rob founded Cambridge Strategy Group in 2012. He is a well-known personality in the global PSF strategy and business advisory field, with a well-respected reputation especially amongst law firms in several major global centres. His advisory work is particularly future-focused, drawing on the most up-to-date concepts of innovation, design thinking and scenario planning. Formerly an in-house business strategist at Linklaters, Rob has practiced as a strategy and business management consultant to professional service firms since 2001. His clients span the globe.

Besides his professional practice, Rob is co-chair of the International Bar Association’s Law Firm Management Committee and a past chair of the American Bar Association International Law Practice Management Forum. He has co-authored four books on law firm strategy and management. As part of his own ‘pro bono’ work, Rob plays a leading role in an IBA initiative to enhance business management practices among smaller law firms in sub-Saharan Africa.

Rob holds a Masters in Business Administration degree from Henley and is currently a PhD candidate at the Adam Smith Business School at the University of Glasgow, researching value creation in law firm mergers.