Rob founded Cambridge Strategy Group in 2012. For nearly twenty years, his advisory work has focused mostly on law firms ranging from some of the largest in the world, down to quite modest sized businesses. In recent years he has also advised accounting firms, other kinds of professional services firms and regulators (the latter on strategies for special economic zones.) Prior to that, he managed a consulting firm in South Africa which he founded and grew over the course of a decade into one of the preeminent businesses of its kind in the region, with a total headcount of nearly 100 people. In 2010-11, he was an in-house business strategist with Linklaters (in London.) Before joining Linklaters, Rob lived in and worked from The Bahamas for four years, working mostly at that time with U.S. law firms.

Rob is past co-chair of the International Bar Association (IBA)’s Law Firm Management Committee and he served on the steering committee of the IBA’s Presidential Task Force on the Future of Legal Services. He is also a past chair of the American Bar Association’s International Law Practice Management Forum. He is a founding co-chair of the IBA’s signature ‘Building the law firm of the future’ conference held in London each November. He has co-authored eight books on law firm strategy and management topics and is currently busy with a ninth. Besides his mainstream strategy and business consulting work, Rob’s practice increasingly involves advising firms on digital alignment of their business models with the emerging legal needs of clients who are being disrupted as the ‘4th Industrial Revolution’ gathers momentum. He is a prolific writer and speaker on this topic.

As part of his own ‘pro bono’ work, Rob plays a leading role in IBA initiatives to enhance business management practices among smaller law firms in sub-Saharan Africa. This has involved work so far in Ethiopia, Kenya, Nigeria, Rwanda, Tanzania, Uganda and Zimbabwe.

Rob holds a Masters in Business Administration degree from Henley Management College in the United Kingdom. He is currently undertaking a PhD research project with the Adam Smith Business School at the University of Glasgow, on value creation in large law firm mergers over the past two decades.


Vicky is the former SVP Associate General Counsel Strategy at Pearson Plc where she was responsible for leading the transformation of Pearson’s legal function. She implemented a major change programme involving reorganising lawyers, substantial process improvement and new systems, including e-billing, contract management and e-signature. Vicky also created a centrally managed ‘shared service’ contracts team streamlining work, simplifying processes and focusing on value added activities.

Vicky specialises in providing strategic advice and support to legal teams on legal operations and legal technology issues sharing her years of accumulated experience to help General Counsel and senior lawyers move the delivery of legal services to the next level. She helps teams to work out what to do and how to do it. She is known for being straight forward and her creative approach to resolving problems.

After qualifying at Clifford Chance, Vicky learnt her pragmatic approach to dealing with in house legal issues working directly for Alan Sugar at Amstrad. In 1997 she joined the educational publishing business of Pearson Plc initially as its only lawyer outside the US. As General Counsel for Pearson’s international business until she was promoted to the legal operations role in 2014, she grew and developed the legal function until she was responsible for leading teams based in UK, Australia, China, Brazil, South Africa and India dealing with a broad spectrum of strategic legal matters, business critical contracts, major litigation and significant integrity issues.

Vicky has been appointed as a non-executive Director on the recently created Law Society Board, she speaks regularly on legal operations issues and was one of The Lawyer’s Hot 100 lawyers for 2017, receiving particular praise for her innovative thinking.


When I first met Stephen at an IBA meeting many years ago, the introduction came with the statement that he knew more lawyers in more places across the world than anyone else.  I was sceptical at the time but I now know this to be true!  Having spent over 41 years as a lawyer and partner at Freshfields, he’s now retired and pursuing a portfolio of interests that includes law firm management consulting.  He has a broad range of experience from his various management roles at Freshfields which include US managing partner, global head of capital markets, Asia head of corporate, council member and a variety of other positions which give him both a global and international perspective and a hands-on “how do you get it done” mindset.  Whilst at Freshfields he helped create and led their groundbreaking ‘StrongerTogether’ programme to manage their relationships with law firms all over the world.  Through this, not only did he increase the number of lawyers he knows but also had a myriad of conversations about the challenges of managing law firms.
He remains very active in the IBA and is currently CoChair of the Law Firm Management Committee. He has established his own consulting firm – Making Change Happen ( and is a member of the Cambridge Strategy Group, working as a consultant in the client engagement teams we create, in a bespoke and considered manner, for each client.  One client said of Stephen – “it’s so unusual to have a consultant who’s actually walked the walk rather than just talked the talk – it’s amazing what practical insights Stephen brings to any issue”.
Stephen is co-author of several books and a regular speaker on law firm management and business development topics. His latest research on business development highlights what he sees as the dangerous mis-match between the expectations of partners and the increasingly senior BD professionals that firms are bringing on board.  His most recent publication is the Business Development Handbook for Lawyers, now in its second edition, which has quickly become the ‘bible’ for law firm business development.


Fernando is a prominent member of the global legal fraternity and has contributed to the development of the international legal community. He was Lex Mundi Chair (1992-1993), founder and Chair of the International Bar Association (IBA) Latin American Forum 1994-1998 and continue his career in the IBA being its President in 2009-2010.

Fernando was a founding partner of Hoet Peláez Castillo Duque, one of the leading Venezuelan law firms and was its managing partner. Prior to joining the firm in Caracas, Venezuela in 1977, Fernando practiced in Mexico, Paris and London.
Fernando is retired of his firm and formed FPeláez Consulting to provide services to professional service firms.

Fernando remains active in the IBA and is the current Chair of the Commission on the Future of Legal Services and an Honorary Life Member of the IBA Council, is Academic Director of two IE Law School’s (Madrid) executive programs for Latin American Lawyers, the Lawyers Management Program and Digital Transformation.

He has received several awards in recognition to his exceptional career granted, among others, by Chambers and Partners, Latin Lawyer, New York City Bar and the Caracas Bar.